Led marketing strategy, planning, and execution for the flagship resort in the Unbound Collection by Hyatt. Positioned the hotel for a successful sale and rebrand.

Standout Campaigns

I developed the hotel’s brand pillars and positioned the resort as a vibrant, retro‑glam oceanfront oasis defined by mid‑century modern architecture, rich Miami Beach history, playful personality, and deep connections to the local creative community.

Building on these unique selling points, my marketing team tapped into culture powerfully, sparked conversation, and drove measurable business impact. My work then and now blends market insight, bold creative thinking, and strong project management to deliver ideas that break through the noise—earn national attention, elevate brand perception, impress stakeholders, and generate revenue.

Surf Lodge Pop Up

Led a high‑profile collaboration between The Confidante Miami Beach and Montauk’s iconic The Surf Lodge for Art Basel. The program featured an Inside Out Project installation covering the hotel façade, private gallery and album signing with Brandon Boyd of Incubus, and daily fitness classes with celebrity‑trainers from Equinox, paired with a Nordstrom shopping experience on our rooftop. Produced DJ sets and private dinners for YoungArts Foundation and artists Ashley Longshore, Abigail DeVille, and Rogan Gregory, culminating in a surprise poolside performance by Lil Wayne. The four-day activation drove a $100+ YoY monthly ADR increase and generated 223M+ media impressions.

News Highlights: Page 6, WWD, Vogue, W Magazine

Reopening in Safety & Style

Steered The Confidante through COVID closure and reopening with industry‑leading branding and partnerships. Launched hotel‑exclusive face masks and hand sanitizer designed by Miami artists and manufactured in our home city, vibrant on‑property PPE, in‑room celebration boxes, and a new app offering virtual workouts with top local studios. During closure, led a robust content strategy to keep guests, travel agents, and meeting planners engaged—streaming property updates, maintaining social presence with downloadable screen savers, a poolside Spotify playlist, at‑home recipes from our chefs, partner‑led tutorials, an animated how‑to reel for our signature popsicles and more.

Select News: Hyatt’s Global Cleanliness Video, Forbes, Travel Agent, The New York Times

Shortly after reopening, partnered with Miami art dealer Marcel Katz (The Art Plug) to debut a Salvador Dalí exhibition and an immersive “Dinner with Dalí” private dining experience. The launch generated 210M+ media impressions with coverage in outlets like Departures and Travel + Leisure, and drove $40K in F&B revenue.

Select News:‍ Launch Recap, The Miami Herald, Miami New Times

Partnerships & Programming

First-Ever Hello Bello Cart

Created innovative poolside service to enhance guest experience for families with the Hello Bello amenity cart. Collaborated with the brand, owned by Kristen Bell and Dax Shepard, to debut this offering with all the family-friendly essentials - mineral sunscreen, plant-based wipes, hair detangler and more!
Check out the partnership on Recommend!
Rotating Art Exhibit

Generated $50K incremental revenue to bars through liquor company sponsored opening activations. Handled every aspect of project management for the art residency which featured a different Miami artist every 8 weeks throughout the first floor of the hotel.
Featured Artists: Lebo, Ernesto Kunde, Courtney Einhorn, Atomik, Renda Writer, Ivan Roque and more.
Pets in Paradise

Transformed the hotel’s pet program resulting in a 200%+ increase in pet fee captures. The “Pet in Paradise” program includes the use of an orthopedic Paw.com pet bed, “Woof Guide” with top pet-friendly spots, discounts on walkers, and poolside Pupsicles.
Check out the program featured on People.com.
Cielito Artisan Pops

Made hotel-exclusive poolside popsicle x cocktail pairing menu to generate buzz and boost hotel NPS. This collab with locals treats shop Cielito Artisan Pops was served from of a custom roving ice cream cart daily. Secured 91M+ media impressions and threw a pool party launch with toppings bar and GlamSquad braid bar attended by 30 local media + influencers.
News Highlights: Thrillist, South Florida Luxury Guide, Ocean Drive, Recommend
Best Massage in Miami

Created new spa menu to increase revenue by $10K YOY. Innovative treatments included a Customized Crystal Journey by Glacce which won the Best Massage in Miami Award, an Après Sun Massage, and full body scrub using cacao from Miami’s first chocolate factory, Exquisito Chocolates.
News Highlights: Organic Spa, Deco Drive
Museum of Graffiti Beachside

Secured a hotel‑exclusive art residency with the Museum of Graffiti—the first program of its kind to bring a gritty street art form into a luxury hotel setting. The residency featured weekly art tours and hands‑on spray‑paint classes for guests.
Culminated in an activation with a custom‑built skate park with skate demos, an all-female art exhibition and a retail takeover with Sprayground.

Production Spotlight

I’m a visual storyteller who curates, sources, and directs create talent. I am very experienced in producing content across a wide range of budgets and resources for websites, social media, b-roll, and brand campaigns.

I’ve created dozens of video projects including a recap of a large-scale mural project with the beloved, late Miami artist Lebo and a Spa Experience Video to launch a new wellness program.

Shown below, is a general lifestyle feature and as part of a $2.5M+ meeting and event space renovation launch strategy, a lively video used by corporate and on-property sales teams as a reenvisioned “virtual tour”.

Select Branded Pieces

I developed innovative, brand‑centric materials that infused the hotel’s vibrancy into every piece produced. Whatever was needed—sales tools, guest materials, digital assets, or on‑property storytelling—I created solutions that were fresh, intentional, and unmistakably Confidante. The examples below illustrate how this approach came to life across a wide range of materials, whether produced in-house, by branding agencies, or graphic designers under my direction.