My work spans public relations agency roles and contract partnerships across lifestyle and hospitality brands. From hotels and resorts, to media companies and museums, I bring adaptable, high‑impact marketing expertise that translates across industries.

Highlighted Projects

Museum of Graffiti

Directed marketing and strategic partnerships for Museum of Graffiti’s Miami Art Week 2021 program, anchored by the debut of an immersive exhibition by French graffiti artist Fuzi. As one of the most robust and talked‑about Art Basel programs ever, I oversaw full‑scale event production and run‑of‑show, digital marketing (from landing‑page development to social content), on‑location asset creation with photographers and videographers, coordinating with sponsors, RSVP and guest management, PR contractor oversight, and evolving operational needs—from securing tattoo permits to overseeing a limited‑edition sneaker drop.

Public programming for urban art enthusiasts included a launch event with free tattoos by Fuzi, neighborhood mural hunt, Museum takeover with PUMA celebrating the history of breakdance culture with demos and competitions, and exclusive signings and panels with leading graffiti personalities including Martha Cooper, Cey Adams, Jules Muck, and ABSTRK.

VIP and artist programming included the Museum's anniversary party with celebrity performances, Majorwavez Sneaker Lab workshops, as well as off-site activations at two major Miami Beach hotels featuring a custom-built skate park and curated art gallery opening and a private artist dinner/mural unveiling. The program garnered more than 1.6B+ media impressions and tripled average paid Museum attendance over five days.


Select News: Forbes, WWD, Haute Living, USA Today, Matador Network

Epic Big Board Ride

As an Account Executive supporting Visit Florida and Visit Huntington Beach, I led media relations execution for the “Epic Big Board Ride” landmark event that solidified the destination’s “Surf City USA” identity: a Guinness World Record in which 66 surfers rode a 42‑foot, 1,300‑pound surfboard for 12 seconds. Designed by local experts and ridden by a mix of professional athletes and community members, the board now lives at the Huntington Beach International Surfing Museum as a symbol of the city’s surf culture.

To maximize national visibility, I secured exclusive pre‑event feature stories, drafted and distributed video news alerts, and coordinated more than a dozen news crews on‑site for coverage across the United States. I managed celebrity and athlete interviews on-site—including pro surfer Brett Simpson—oversaw behind‑the‑scenes access, and drove post‑event publicity by establishing a dedicated newsroom with the Associated Press at our client’s offices. This integrated PR effort delivered widespread national media attention and reinforced Huntington Beach’s global surf identity.

The campaign earned the prestigious PR Best in Show Award at the 2016 HSMAI Adrian Awards and was featured on Good Morning America and The Tonight Show Starring Jimmy Fallon. In total, it secured more than 2K print and digital stories, reached over 500 million television viewers, and delivered an ad‑value equivalent exceeding $9 million—transforming a regional travel moment into a coast‑to‑coast news phenomenon.

Select News:‍ The Guardian, NBC Los Angeles, USA Today, BuzzFeed, Daily Mail

Shaped by a foundation in travel public relations, my philosophy is simple: brands should make you feel something, and culture comes alive through thoughtful, authentic experiences. I’m an idea generator with a strong command of narrative craft, backed by hundreds of media placements secured throughout my career.

Programs I’ve helped craft and pitch range from eco‑tours where guests meet monkeys and craft cocktails with house‑grown agave, hotel‑exclusive in‑room tequila produced by Don Julio, a divorcee package, to a fine‑jewelry and luxury handbag rental program. I have also led major announcements such as AAA Five Diamond awards, Travel + Leisure World’s Best Awards, and more.

Secured News Stories

  • Good Morning America - 66 Surfers Set World Record by Riding on a Board at Once

    Secured a next‑day Good Morning America segment and coordinated distribution across ABC’s regional affiliates.

    A group of surfers in Huntington Beach, California, has now entered Guinness World Records. Nearly 70 surfers attempted to set two marks Saturday -- one for the world’s "largest surfboard" and the other for the "most people to ride a surfboard at once."

  • Rolling Stone en Español - "I'm not going to explain it to you" - Maluma

    Managed on‑location trade‑outs for the Rolling Stone editorial team throughout Miami, coordinating logistics, meetings, and publisher engagements. Oversaw cover‑shoot production for LATAM stars Maluma and Anuel, ensuring seamless execution across multiple locations.

  • Thrillist - "Why South Dakota Is the Most Underrated State in America"

    But here's the thing, visit South Dakota once and the place -- like the Slap Chop -- SELLS ITSELF. Much more than just Mount Rushmore and the Badlands, SoDak is the most scenic, mesmerizing, and dare we say, cosmopolitan place you know nothing about. Until now. Here are 17 reasons why the state is easily America's most underrated.

  • Smart Meetings - Editor's Picks / Golf & Spa Retreats

    Grand Velas Riviera Maya, Mexico - Limit your hassle by booking this Mexican refuge that takes the all-inclusive experience to luxurious new heights. The property has 491 suite ranging in size from 1,184 to 1,377 sq. ft., as well as 91,547 sq. ft. of meeting space indoors and out. Another option is the brand’s original Riviera Nayarit property, known for it's exemplary service and AAA Five Diamond rating.

  • Fox News - Taking the Kids -- to Williamsburg in the fall

    Worked with nationally syndicated journalist Eileen Ogintz to secure a cover story on major national news sites and in print in the Chicago Tribune for client Colonial Williamsburg.

    Even the hotels make history fun, whether you opt for a bona-fide colonial house at Colonial Williamsburg where we stayed and where you can spread out with kitchens, washer-dryers and you can choose from golf to tennis to jet skis on the James River to another ghost tour.

  • Matador Network - Fuzi, the World’s Most Famous Graffiti Artist and Tattooist Extraordinaire, Is Coming to Miami

    When Fuzi started out as a graffiti artist, he was tagging trains in Paris when he couldn’t be seen, always on the lookout for police. For his so-called vandalism, he was arrested twenty times. Today, graffiti, has become a globally movement and Fuzi is held as a living legend by the international graffiti community.

  • Travel Pulse - Grand Velas Riviera Nayarit Earns AAA Five Diamond Award

    In addition to Grand Velas Riviera Nayarit's 10th anniversary, its sister resort Grand Velas Riviera Maya and its signature fine-dining restaurant, Cocina de Autor have also been awarded the Five Diamond Award. The resort group's adults-only property, Casa Velas, is the recipient of the AAA Four Diamond Award, along with its Emiliano restaurant, three restaurants at Grand Velas Riviera Nayarit and two restaurants at Grand Velas Riviera Maya.

  • Los Angeles Times - Follow in Frank Sinatra's footsteps as Palm Springs toasts Ol' Blue Eyes' 100th birthday

    Did I ever tell you about the night Frank Sinatra and I had drinks? More about that later; right now we need to discuss a much more important event: Sinatra’s upcoming 100th birthday celebration. Nowhere is the celebratory clamor louder than in the Palm Springs area, where Sinatra called home for more than 50 years.

Content Spotlight

Trusted for content‑heavy projects, delivering assets for pre‑event buzz, on‑site coverage, and post‑event recaps. In addition to event production, RSVP management, etc. my work spans complex on‑location shoot management and digital content creation, including reels, drone footage, website visuals, and more.